Privacy Policy
Last updated: October 2025
This Privacy Policy explains how A3 Online, a trading name of The Alternative Accommodation Agency Limited (Company No. 06847852), collects, uses, and protects your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
A3 Online provides accommodation, removals, storage, furniture hire, and related services throughout the UK.
Registered Office: Capital House, 4 Hoffmanns Way, Chelmsford, Essex, CM1 1GU.
Contact Email: info@a3-online.co.uk
2. Information We Collect
We may collect and process the following personal data:
Name, address, email address, and telephone number
Details of your enquiry or booking
Insurance and loss adjuster details (where relevant)
Property and accommodation information
Communications between you and A3 Online
Any other information you voluntarily provide
We may also collect technical data automatically when you visit our website, such as your IP address, browser type, and pages visited.
3. How We Collect Your Data
Directly through contact forms, bookings, or email enquiries
Automatically through cookies and analytics tools
From third parties such as insurers, loss adjusters, or partners involved in delivering your service
4. How We Use Your Data
We use personal information to:
Respond to your enquiries and provide our services
Manage accommodation, storage, and related arrangements
Communicate with insurers, adjusters, and service partners
Maintain business records and fulfil legal obligations
Improve our website and customer experience
Send relevant marketing communications (only with your consent)
Comply with laws and regulatory requirements
5. Lawful Basis for Processing
We rely on one or more of the following lawful bases:
Contractual necessity – to deliver our services to you
Legitimate interests – to run and improve our business
Legal obligation – to comply with accounting and regulatory requirements
Consent – for optional marketing or non-essential cookies
6. Sharing Your Data
We may share personal data with trusted third parties where necessary to fulfil our services, such as:
Insurance companies and loss adjusters
Accommodation providers, removal firms, and storage partners
IT and website hosting providers
Professional advisers (e.g. accountants or solicitors)
All third parties are bound by confidentiality and data protection obligations.
7. Data Retention
We retain personal data for up to six years after your last interaction with us, or longer if required for legal or regulatory purposes.
8. Data Security
We take reasonable technical and organisational measures to protect personal data, including SSL encryption, secure servers, access controls, and regular backups through our hosting provider.
9. Your Rights
Under UK GDPR you have the right to:
Access your personal data
Rectify inaccurate information
Request erasure (“right to be forgotten”)
Restrict or object to processing
Request data portability
To exercise these rights, contact us at info@a3-online.co.uk.
10. Cookies and Tracking
Our website uses cookies for analytics, marketing, and functionality purposes. You can learn more in our [Cookie Policy].
11. International Transfers
We do not transfer personal data outside the UK or EU.
12. Updates to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with the revised date above.
Contact Us
For questions about this policy or your data, email info@a3-online.co.uk